Woman-owned web design + e-commerce strategy studio ✦ shopify partner

Cute as hell, professional AF, built to sell

For indie brands, shops, and makers who need help with their website, email marketing, wholesale, or all of the above. With 20+ years in product-based business, four retail shops, and a candle brand in 800+ stores worldwide, I've been where you are. I build Shopify stores that look like you and actually sell.

Work With MeSee the Work
A smiling person with curly brown hair stands in front of a colorful striped wall, wearing a bright green T-shirt and dark denim overalls with hands in the pockets.
  • 20+
    years of experience
  • 10
    years in wholesale
  • 4
    retail shops owned
  • 800+
    wholesale accounts

Sound familiar?

  • “My store looks like everyone else's.”
  • “I just want it to feel like ME.”
  • “I sell great products, but my site doesn't show it.”
  • “I need someone who gets retail and wholesale.”
  • “I'm tired of fighting with my theme.”

Then let's talk! Keep scrolling to learn more about what I offer.

A smiling woman stands outdoors wearing a bright blue short-sleeve jumpsuit with a colorful neck scarf. She is posed in front of a colorful striped wall and a tree trunk.

Hi, I'm Kelli ✦ Queer, maximalist, feminist e-commerce strategist

Equal parts colorful designer and back-end nerd

I'm a color-obsessed designer with a fashion design degree, 20+ years of making things look good, and a wholesale candle brand of my own that's been on Faire since 2017. I also genuinely love the behind-the-scenes stuff: collections, automations, settings, the things that make a store actually run. I know what it takes to sell online, because I do it too.

RECEIPT

CROCKETT AS IN DAVY · THANK YOU

  • Years designing20+
  • Wholesale accounts, my own brand800+
  • Selling on Faire since2017
  • Retail shops owned4
  • Shopify Partner✓
  • Eternal OptimistSince 1982

TOTAL VIBES∞

Read My Story

Pick your flavor of help

Need a whole new store, someone to keep yours humming, or a way into wholesale? Start here.

No. 01 · From $3,500

Shopify Builds

A proven theme, customized until it looks, sounds, and sells like you.

Learn more →

No. 02 · $750

DIY Shopify

Two hands-on sessions so you can build and run your store yourself. I’m here to give you support and cheer you on!

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No. 03 · From $250

E-Commerce Management

Your store, handled. Audits, cleanups, uploads, and fixes without hiring someone full-time.

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No. 04 · From $400

Email Marketing

Welcome flows, launch emails, and newsletters that sell while you sleep.

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No. 05 · From $500

Wholesale + Faire

Faire setup and strategy from someone who's sold on the platform since 2017 and has worked in wholesale since 2003,

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No. 06 · From $250/mo

Care Plans

Keep It Running, Keep It Growing, or Keep It Thriving. Monthly help so your store always gets the attention it needs.

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No. 07 · From $250

Strategy + Coaching

Big decisions, less spiraling. One-on-one sessions to empower your next move.

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212%email list growthin five weeks
Before467
After1,458

Case study ✦ A Novel Idea Bookshop

From a plain “subscribe” box to a list that actually grows

A Novel Idea had a bare-bones signup with no incentive, no follow-up, and no regular newsletter, so the list had stalled way below what the shop's foot traffic and fans could support.

  • Redesigned the signup popup around a clear 15% off incentive
  • Built a full email automation suite: welcome series, abandoned cart, post-purchase, and win-back
  • Rebuilt the newsletter template in the shop's real fonts and colors
  • Turned the Stars Hollow Fall Celebration into a subscriber magnet

The biggest jump landed right around the event: 790 to 1,393 subscribers in a single week.