No. 01 · From $3,500
Shopify Builds
A proven theme, customized until it looks, sounds, and sells like you.
Queer woman-owned web design + e-commerce strategy studio ✦ shopify partner ✦ anti-boring ✦ adhd-superpowered
Cute as hell, professional AF, built to sell
For indie brands, shops, and makers who need help with their website, email marketing, wholesale, or all of the above. With 20+ years in product-based business, four retail shops, and a candle brand in 800+ stores worldwide, I've been where you are. I build Shopify stores that look like you and actually sell.
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20+years of experience
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10years in wholesale
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4retail shops owned
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800+wholesale accounts
Sound familiar?
- “My store looks like everyone else's.”
- “I just want it to feel like ME.”
- “I sell great products, but my site doesn't show it.”
- “I need someone who gets retail and wholesale.”
- “I'm tired of fighting with my theme.”
Then let's talk! Keep scrolling to learn more about what I offer.
Hi, I'm Kelli ✦ Queer, maximalist, feminist e-commerce strategist
Equal parts colorful designer and back-end nerd
I'm a color-obsessed designer with a fashion design degree, 20+ years of making things look good, and a wholesale candle brand of my own that's been on Faire since 2017. I also genuinely love the behind-the-scenes stuff: collections, automations, settings, the things that make a store actually run. I know what it takes to sell online, because I do it too.
RECEIPT
CROCKETT AS IN DAVY · THANK YOU
- Years designing20+
- Wholesale accounts, my own brand800+
- Selling on Faire since2017
- Retail shops owned4
- Shopify Partner✓
- Eternal OptimistSince 1982
TOTAL VIBES∞
À la carte
Grab-and-go help - No consult needed
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Clarity Call
One 90-minute focused call to untangle the big question keeping you up at night, whether that's your store, your launch, wholesale, or...
$500.00 Peek inside → -
Email Audit
A full checkup of your email marketing. I'll look at how people sign up, what they get after, and what's quietly leaving...
$500.00 Peek inside → -
One Email Campaign
One great email, start to send. Perfect for a launch, a sale, or a seasonal moment when you want it done right...
$400.00 Peek inside → -
Merchandising Session
A live, hands-on session to get your best sellers working harder. We'll rearrange what shoppers see first, so the right products get...
$300.00 Peek inside → -
Product Catalog Audit
A deep dive into your products and collections. I'll find what's confusing shoppers, hurting search, or hiding your best sellers, and tell...
$300.00 Peek inside → -
Store Audit
A top-to-bottom look at your store through your customers' eyes, from homepage to checkout. You get a clear, prioritized list of what...
$250.00 Peek inside →
212%email list growthin five weeks
Before467
After1,458
Case study ✦ A Novel Idea Bookshop
From a plain “subscribe” box to a list that actually grows
A Novel Idea had a bare-bones signup with no incentive, no follow-up, and no regular newsletter, so the list had stalled way below what the shop's foot traffic and fans could support.
- Redesigned the signup popup around a clear 15% off incentive
- Built a full email automation suite: welcome series, abandoned cart, post-purchase, and win-back
- Rebuilt the newsletter template in the shop's real fonts and colors
- Turned the Stars Hollow Fall Celebration into a subscriber magnet
The biggest jump landed right around the event: 790 to 1,393 subscribers in a single week.
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"Kelli redesigned our Shopify store in one week and completely transformed how it represents us. Our navigation went from overwhelming to clean and intuitive, our homepage finally tells our story, and our community identity is front and center. It's everything we wanted."
Chelsea, A Novel Idea Bookshop, Guthrie, OK