The web design, e-commerce, and wholesale partner your brand has been waiting for
You've built something worth growing. Let's build the infrastructure to actually do it.
20+
years of experience
10
years in wholesale
4
retail shops owned
800+
wholesale accounts
Women-Owned Businesses
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Stylists
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Pop-Up Shops
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Makers
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Photographers
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Brick-and-Mortar Shops
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Indie Brands
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Artists
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Women-Owned Businesses • Stylists • Pop-Up Shops • Makers • Photographers • Brick-and-Mortar Shops • Indie Brands • Artists •
Who is Crockett as in Davy?
Hi, I'm Kelli Crockett Newsome, and Crockett as in Davy is a woman-owned creative studio based in Oklahoma City built for small business owners who are done piecing it together alone.
With 20+ years across design, retail ownership, wholesale brand building, sales, and operations, I've opened four brick-and-mortar shops, sold to 800+ wholesale accounts worldwide, led teams in multiple industries, pivoted businesses, and started over more times than I can count. I've had the opening that killed it and the product launch that heard nothing back. I've planned the store event no one showed up to and the one that sold out in an hour.
I know what it actually takes to run a small business because I've been doing it for two decades across almost every role there is.
That experience is what I bring to every client, whether I'm building your website, cleaning up your Shopify store, growing your Faire wholesale, or handling the creative and operational work that keeps your business running behind the scenes.
You don't need five different contractors for five different problems. You need one partner who understands the whole picture.
I've done the struggling. Let's skip straight to the building.
Pick the one that sounds best like you:
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I need a website built or redesigned.
Photographers, stylists, coaches, boutiques, makers, candle brands, creative service businesses
You're ready to stop patching together a DIY site and have something that actually converts and looks like the brand you've built.
Websites from $1,800
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My Shopify store or Faire shop needs work.
Shopify store owners, Faire sellers, product-based brands, makers and indie brands
Your products are great, but your store isn't doing them justice, with sold-out items showing, messy and confusing collections, and best sellers buried where no one finds them.
Store cleanup from $450
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I want to grow my wholesale and get on more shelves.
Indie brands, makers, candle companies, gift brands, anyone selling or wanting to sell wholesale
You're ready to get your products into more retail stores, or your Faire shop exists but isn't generating the orders it should.
Wholesale strategy from $225
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I need clarity, direction, or an expert eye.
Scattered business owners, DIYers who need direction, anyone not ready for a full project yet
You know something isn't working but can't pinpoint what, or you want honest feedback before spending money on a full build.
Clarity calls start at $225
“Kelli was fantastic redesigning my website! She asked all the questions to get down to what I really needed, which was especially helpful as I’m not someone who is familiar with my options! She is super responsive and does amazing work! You won’t be disappointed if you book with her!”
- Katie, Frame Haven Designs & Finds, Norman, OK
One partner. Every service you need.
From websites and Shopify stores to Faire wholesale strategy and creative operational support, it's all here, all under one roof.
Digital Presence + Growth
Shopify Website Design from $3,000
Squarespace Website Design from $1,800
E-Commerce Merchandising from $450
Faire + Wholesale Strategy from $225
Website Care Plans + SEO from $150/mo
Operations + Creative Support
Creative Operations Support from $600/mo
Strategy + Coaching from $225
VIP Intensive Day from $1,200
Featured Project: Common Dear
Common Dear was a women-owned, feminist, and self-empowerment retail and wholesale brand that my wife and I built from the ground up and ran from launch in November 2019 through closure in September 2024 in Oklahoma City. We designed the brand together, and I built and managed the Shopify store, ran the social media with our team on TikTok, created the content for Instagram, designed the packaging, developed products with my wife, merchandised the physical shop, and managed inventory.
The challenge was building a brand that could live everywhere at once — on a phone screen, on a product, on a shelf in our store, on a shelf in other stores across the country through our wholesale program, on a pop-up table, and on a social feed — and feel like the same world in every single place.
The approach started with a strong logo and visual identity with enough character to translate across formats without losing itself. Every downstream decision — social graphics, packaging, signage, shop aesthetic, Shopify store design — was built from that same foundation. The brand had a point of view, and it showed up everywhere.
The results:
Grew Instagram to 10,000+ followers
Grew TikTok to 16,000+ followers
Hit six figures in revenue in the first full year
Landed a product collaboration with the Oklahoma City Thunder — designing custom keychains for the Thunder staff for Pride month that merged the Common Dear aesthetic with one of OKC's most iconic brands
Not sure where to start?
Book a free 30-minute consult and I'll tell you exactly which service fits your situation.
Is your website costing you sales?
Grab the free 10-Point Website Audit Checklist, which includes the exact same things I check on every Shopify and Squarespace site. Takes under 10 minutes.