The shop had a bare-bones "subscribe" box with no reason to join, no follow-up once people did, and no regular newsletter. The list had stalled way below what the shop's fans could support.

I redesigned the signup popup around a clear 15% off welcome offer, then built a full suite of email automations in Shopify Email (welcome series, abandoned cart, post-purchase, and win-back) so every new subscriber got a warm hello and a reason to come back. I rebuilt the newsletter template in the shop's own fonts and colors, and turned their Stars Hollow Fall Celebration into a subscriber magnet. The biggest jump came that week: from 790 to 1,393 subscribers in just seven days.

Move an entire jewelry store to a new platform without losing a single product, link, or bit of search traffic. Then get it ready for new wholesale buyers and a whole new audience on Pinterest.

I migrated every product from her previous platform to Shopify, cleaned them up, and organized them into collections that make browsing easy. Then I designed the homepage and core pages, redirected every old link so customers and Google landed in the right place, and sorted out the tricky domain setup to get the new store live. I also connected her shop with a robust search and discovery app so customers could filter the large catalog of products in her shop by material, color, etc. From there, I set Mandy up on Faire with 13 email automations to keep wholesale buyers coming back, and built her Pinterest profile and boards to bring in new shoppers.

Build a brand that could live everywhere at once: on a phone screen, on a product, on our own shelves, on shelves in stores across the country through our wholesale program, on a pop-up table, and on a social feed. And make it feel like the same world in every single place.

It started with a strong logo and visual identity with enough character to translate across formats without losing itself. Every decision after that, from social graphics and packaging to signage, the shop's look, and the Shopify store design, was built on that same foundation. The brand had a point of view, and it showed up everywhere.

Standing out in a crowded candle market. Every choice had to say something specific, from the green glass apothecary jars with cork lids in the Ritual Collection to names like Witching Hour, Death Before Decaf, Persephone, and Sacrifice, so the right customer would stop scrolling.

Two collections, two personalities, one brand. The Everyday Collection is warm and easy to love. The Ritual Collection is dark, apothecary-inspired, and intentional. I designed the logo and packaging to hold both under one roof without watering either down, then built a Shopify store to match: moody product photos, clean navigation for both collections, and Faire built in for our wholesale program.

Make the whole brand feel like one world. A customer who found us on Instagram, walked into the shop, picked up a candle, and carried home a bag should feel the same personality at every single step.

I designed the full brand ecosystem: the logo and visual identity, the Shopify store, packaging for our hand-poured candles, custom packaging for clients, event marketing for shop activations and trade shows, signage, merchandising, and every piece of ongoing marketing. And because we owned it, every decision had real stakes: foot traffic, sales, and how the community saw us. Designing as an owner makes you very intentional, very fast.

Two platforms, two very different shoppers, and a catalog that had grown faster than anyone could keep tidy. Retail customers on Shopify and store buyers on Faire needed completely different product copy, the listings didn't match from one platform to the other, and the email automations that should have been selling in the background just weren't set up yet. That’s just what happens when your run a product-based business where you produce what you sell while having to keep the back-end up to date at the same time.

I tackled it in three phases. First, the Shopify foundation: email automations, a 10% off signup popup, rewritten collections, new Best Sellers and Oklahoma Native Plants collections, cleaner navigation with a wholesale page, and reviews. Next, every Shopify product got new titles, descriptions, search copy, and alt text, with a smarter structure (like turning birth month prints into twelve standalone products). Last, the Faire shop got the full wholesale treatment: retailer-facing descriptions, maxed-out tags, new collections, a shop bio, and automations that keep buyers reordering. I finished with a full SEO and accessibility check of the site.